Market Voice

Audience measurement company, Nielsen, is becoming a first-party marketing company, working directly with brands to build privacy-compliant customer segments – panel data that is synthetically overlaid with brands’ customer data platform (CDP) data. This means marketers can boost customer lifetime

OK Tomorrow founder Nilesh Ashra is convinced AI can unlock the creative floodgates, and has some cracking examples covering customer, product and HR. But media and marketing appear to be running headlong for efficiency. The renowned technology strategist has a

While addressable advertising is widely adopted in our industry, the true impact lies in the nuances of quality, sophistication, and strategic application. Emily Smith, Head of Commercial Transformation, Paramount ANZ, unpacks the key elements needed to unlock its full potential

Dr. Karen Nelson-Field is set to publish fresh research on an old debate. Atomic 212° Chief Digital Officer James Dixon got a recent heads up from the Amplified Intelligence CEO. For those seeking to triple ROI from smarter platform choices, here

Addled thinking around “brand suitability” has led some advertisers and their agencies to avoid placing ads in news. It isn’t based on facts, and evidence strongly contradicts any suggestion that brands suffer from being placed in news content. What’s worse,

Out of Home doesn’t disrupt content, it is the content – and high-grade creative in the right places at the right frequency powers customer growth, ROI and sales. Just ask IKEA, which saw a 60 per cent increase in new

The debate between premium video environments and social media platforms is intensifying. For marketers, the decision on where to invest is no longer based on reach; it’s about value, impact, and audience engagement. Latest data underlines why building engagement in publishing

Mandatory climate reporting is now a reality and marketing is on the hook. Scope3’s Jo Georges unpacks how to trim digital ad supply chains, lower emissions by 30 percent-plus and notch 264 per cent conversion wins, via Bank Australia and