Brand experience agency INVNT Group APAC has ended 2024 on a high note, securing LinkedIn and Aussie Broadband as new clients off the back of competitive pitch processes.

The agency emerged victorious in a three-way competitive pitch for the LinkedIn account, and will be involved in the Talent Connect 2025 work, part of the Three City APAC Series. LinkedIn will host events in Sydney, Singapore, and India in early 2025.

Director of Marketing JAPA, LinkedIn, Danielle Zikman, said: "Our regional 2025 Talent Connect event series will highlight how talent professionals are uniquely positioned to shape the future of work by embracing change and reimagining what’s possible. We’re thrilled to collaborate with INVNT to bring Talent Connect to Australia, Singapore, and India in early 2025. These events will showcase LinkedIn’s AI solutions and advancements and how they can help unlock potential for our customers as the world of work changes."

The agency also won the Aussie Broadband account, securing the brand's SXSW activation after a two-way pitch.

Senior Manager, B2B Marketing at Aussie Broadband, Jared Lock, said: "As the Hub Sponsor at the Tech and Innovation Expo during SXSW Sydney, we knew we had to create an experience that was both engaging and unforgettable. Partnering with INVNT to bring the 'Big Aussie Backyard' concept to life allowed us to showcase our cutting-edge technology while staying grounded in our grassroots values. INVNT encouraged us to think outside the box, and together, we’ve raised the bar for what’s possible. We’re excited to continue this creative partnership as we look ahead to our 2025 experiential marketing initiatives,"

Since its Australian inauguration last year, SXSW Australia’s Discovery Stage has been powered by INVNT. The agency introduced its global ‘On the Moon’ podcast, launching with ‘Ignite Your Spark’ - an exclusive 18-episode series recorded live at SXSW 2024 Sydney. The podcast series features conversations from the SXSW Discovery Stage, with leading CMOs from CBA, Uber, Mastercard, General Motors (Cadillac), Spotify, Canva, NRMA, Microsoft, and SAP.

"We’ve seen amazing growth and momentum for INVNT Group this year, with successive business wins, the continued success of the partnership with SXSW Sydney for the second year, and our phenomenal podcast series which involved some incredible marketers and explores the exciting intersections of ideas and experiences that make SXSW Sydney a unique platform for thought leadership," said Laura Roberts, Managing Director of INVNT Group APAC.

"Looking to 2025, I am really excited about our innovation capabilities, where we can integrate brand experiences with extended reality using AR, VR, gamification and artificial intelligence. We are very fortunate to have our digital innovation division based in Singapore (INVNT.ATOM) to support this. With the launch of our India offices earlier this year, we’re unlocking exciting opportunities for regional growth. As we head into the new year, I’m excited to continue working alongside an exceptional team and amazing clients who push boundaries."

INVNT Group is an international, interdisciplinary, and integrated agency united by brand storytelling, with offices in New York (HQ), Sydney, Singapore, Mumbai, London, Dubai, San Francisco, Stockholm, Mumbai, Detroit, and Washington D.C. The agency has worked across a range of high-profile accounts in 2024, including Xero, Amex, Live Nation, ByteDance, Levi’s, and Netflix.