Dentsu sports marketing agency, MKTG Sports + Entertainment, has renewed its partnership as the Official Gold Partner for SportNXT 2025, with Dentsu Sports Analytics confirmed as the Silver Partner for the event.

The summit, set to take place from March 12-14, 2025, at Centrepiece Melbourne, will see MKTG continue its role as the exclusive Sports Marketing and Sponsorship Servicing Partner.

SportNXT 2025 is set to feature speakers such as Cathy Engelbert, Commissioner of the Women's National Basketball Association (WNBA); Alan Gilpin, CEO of World Rugby; Rob Manfred, Commissioner of Major League Baseball (MLB); Andrew Dillon, CEO of the AFL; and Liz Ellis AO, Chair of Netball Australia.

Last year's event attracted nearly 1,000 delegates from 20 countries, with over 50% comprising C-suite, board, and senior sports leaders. The summit provides a platform for industry professionals to share insights and foster relationships, with MKTG and dentsu Sports Analytics playing pivotal roles in enhancing the experience.

"We have truly valued our partnership with SportNXT over the years and appreciate the opportunity that the team creates to bring together some of the brightest minds from around the globe to share and connect with one another," said Managing Director, MKTG APAC, Matt Connell. "Our involvement underscores not only our commitment to innovation and excellence in sports marketing but also our dedication to driving thought leadership in the industry and connecting people. Together with the dentsu Sports Analytics team, we look forward to supporting impactful moments that will surely contribute to the growth of the sports industry and foster unparalleled experiences and relationships. We hope to welcome you all at Centrepiece next March."

SportNXT CEO, Hamish Anderson, said: "We're excited to welcome MKTG back this year as our Official Gold Partner for SportNXT 2025. Their continued commitment reflects the value and impact our summit has within the sports industry. Additionally, we received really positive feedback from the complementary data and analytics dentsu Sports Analytics provided last year and look forward to seeing what the team brings this year to enhance our attendees’ experience.