Medium Rare Content Agency has been appointed as the content agency of record for New Zealand's Medical Assurance Society (MAS), following a competitive pitch. The agency will be responsible for developing a multi-channel content strategy for MAS and will take charge of its member magazine, onMAS, along with digital, video, and social content production.

MAS is a mutual insurance and investment company that has been enhancing the financial health and wellbeing of its members since 1921. Originally established by doctors for doctors, MAS now welcomes all New Zealand professionals, including dentists, veterinarians, lawyers, and engineers.

Leading the partnership with Medium Rare is Content Strategist and Specialist Nicky Dewe, who joined the agency in August from digital agency Alphero. Dewe will be responsible for the onMAS content strategy and the editorial direction of the magazine, digital, and social content.

"We were looking for a true partner who understood our vision to grow our Members’ financial health and wellbeing. We’re excited to be working with Medium Rare, who impressed us with their extensive experience, creativity in developing multi-channel content, and their understanding of our great boutique mutual. We’re looking forward to a long partnership that will really elevate and amplify onMAS to serve and grow our membership," said MAS Chief Distribution and Marketing Manager, Matt Harvey.

"We are thrilled to be working with the remarkable Kiwi mutual MAS. Through the pitch process, it quickly became apparent what a special history MAS has in New Zealand – and we’re honoured to be a part of its future. It’s clear our values are intrinsically aligned, sharing a passion for supporting and celebrating hard working Kiwis doing awesome things across Aotearoa. We’re excited about getting to know Members – old and new – and connecting with them through multi-channel storytelling to improve their financial health and wellbeing," said Medium Rare’s New Zealand General Manager, Sido Kitchin.

"It’s wonderful to be working with Nicky again, and as the Editor for onMAS, she’ll bring a proven gift for storytelling, and a great depth of strategy and publishing experience."